Privacy Policy

Introduction

At Wakeheart® Perfume, Candles, we respect the privacy of our customers and website visitors. This privacy policy explains how we collect, use, share, and protect personal information. By using our website or purchasing our products, you agree to the terms in this policy.

We may occasionally update this policy to comply with regulations or reflect changes in our business practices. If we make any significant changes, we will notify you by posting a prominent notice on our website. The most recent version of our privacy policy will always be posted on our website.

Information We Collect

We collect both personal and non-personal information from you to provide the best shopping experience. Personal information includes anything that can identify you specifically, like your name, shipping address, email, phone number, and payment information. Non-personal information includes usage statistics like number of site visitors and pages viewed.

Information You Provide Directly

We collect information you provide directly during activities like account registration, placing orders, signing up for newsletters, participating in surveys and promotions, communicating with customer service, and using other site features. This includes:

Contact information like name, email, phone number, and shipping/billing addresses.
Payment information like credit/debit card numbers and billing information.
Account information like username, profile details, and order history.
Communications you have with us like contacting customer support.
User-generated content like reviews, photos, comments, or other information you voluntarily provide.

Information From Third Party Sources

We may receive personal information about you from third party sources. For example:

Social media sites if you interact with our pages or content.
Third party partners who provide services for us like payment processing, fraud prevention, marketing, and analytics.
Public sources like mailing or residential address lists that help verify location-based information.
Referral sites/apps if you arrive from links on third party websites or apps.

Automatic Information Collection

We and our service providers use automated technologies to collect non-personal information from your devices as you interact with our website. This includes:

Usage information like pages visited, products viewed, searches, clicks and other actions.
Device information like IP address, device type, operating system, browser type, referral URLs, etc.
Location information like approximate location derived from your IP address.
Cookies and similar technologies to analyze site usage, manage promotions, track user sessions, etc. You can disable these in your browser settings but it may affect your ability to use certain features.

How We Use Your Information

We only use your personal information as permitted by law, to provide and improve our services. This includes:

Processing orders like delivering products, processing payments, and communicating status.
Managing accounts like creating and maintaining profiles, authenticating access, and communicating updates.
Providing support like handling questions, troubleshooting issues, and monitoring interactions.
Improving user experience like optimizing site functionality and personalizing content and promotions.
Marketing and communications like sending product updates, newsletters, offers, etc. per your preferences.
Securing our systems like detecting security incidents, protecting against fraud, enforcing terms.
Complying with legal requirements like disclosing information pursuant to valid requests.
Other everyday business purposes as needed to operate our services.

We minimize collection and use of personal information to only what is reasonably necessary for these purposes. We will obtain your consent as required to use information for purposes beyond these basics.

Non-personal information is used for technical administration of our services and to understand usage trends to make improvements. It is not used to identify you personally.

How We Share Your Information

We do not sell or rent your personal information to third parties for marketing or advertising. We only share it in limited scenarios, like:

With service providers and partners to execute the purposes described above. For example, processing orders, delivering products, managing payments, optimizing functionality, analyzing data, etc.
When required by law enforcement, government agencies or legal proceedings. For example, complying with subpoenas, court orders or other legal process requirements.
If needed to enforce our Terms of Service, contracts or policies. For example, addressing fraud, security or technical issues.
If we ever undergo reorganization or merger with another entity, if that happens, info may be transferred to the new entity. You will be notified of any such changes.
At your direction or consent. For instance, you authorize sharing info with third parties for their own uses.
In aggregated and anonymized form that cannot directly identify you. Your personal info is anonymized before sharing for general statistical analysis, machine learning and similar purposes.

Except the above, we do not share your personal information with any third parties without your explicit consent. If we ever share it with additional parties in the future, you will be notified and given the option to opt-out.

Third Party Services

We may utilize third party tools, apps and platforms in our services that may access certain personal and non-personal information. These include:

Social media like Facebook, Twitter, Instagram, etc. to connect and interact with us. They have their own privacy policies that apply.
Advertising/marketing platforms like Google Ads and social media ad platforms that help deliver and target promotions. They may use cookies, pixels and related technologies to display ads based on your browsing on our and other sites.
Analytics providers like Google Analytics that help us understand usage trends and improve the site.
Customer support tools like Intercom that enable communicating directly with our support team.
Payment processors like Stripe that enable secure online transactions and subscription management.
Email platforms like Mailchimp that enable sending communications like order confirmations, newsletters, etc.
Cloud hosting services like Amazon Web Services that host our site, databases and media files.

While they provide useful functionality, we do not directly control how your information is accessed, stored or managed by these third parties. Please review their privacy policies carefully and contact them directly if you have any concerns.

Data Security

Protecting your personal information is extremely important to us. We follow generally accepted standards and maintain reasonable safeguards to attempt to keep it secure. This includes:

Encrypting sensitive personal and payment information during storage and transmission using SSL/TLS protocols.
Restricting access to personal information to authorized employees and service providers on a need-to-know basis.
Maintaining technology safeguards like firewalls, intrusion detection/prevention, and endpoint/network security solutions.
Testing and auditing our systems regularly to identify and resolve potential vulnerabilities.

However, no method of transmission or storage is completely secure. We cannot guarantee absolute security of your information. Unauthorized entry or use is beyond our reasonable control and we assume no liability for disclosure of your information due to errors, omissions or other acts beyond our reasonable control. You provide your information at your own risk.

Your Choices & Rights

You have certain choices regarding your personal information. These include:

You may opt-out or unsubscribe from non-essential communications like promotional emails, surveys, etc. at any time.
You may access, correct or update any personal information in your account profile by contacting us.
You may delete your account at any time, which will erase personal information we have about you. Any orders placed or transactions already processed cannot be reversed or changed once completed.
You may object to certain uses of your personal information if you believe it impacts your rights. We will evaluate each case individually.
You may request export of an electronic copy of personal information we hold about you. Data portability requests will be evaluated case by case.
You may file a complaint with us and/or relevant regulators if you feel we have not complied with applicable data protection regulations. We will investigate and attempt to resolve any complaints to the extent possible.

If you wish to exercise any of these rights, please contact us using the information in the Contact section below. Please be aware requests involving personal information cannot generally be made anonymously. We will need to verify your identity before processing the request, and complete the request within 30 days once verified.

Retention Periods

We will retain your personal information as long as required to provide our services or comply with applicable laws, regulations, contracts and our internal policies. We may keep information after account deletion or cancellation if reasonably needed, such as fraud prevention or legal compliance. Non-personal information may be retained indefinitely.

Sensitive Information

We do not intentionally gather or process any special categories of sensitive personal information such as race, ethnicity, religious beliefs, sexual orientation, political opinions, etc. from our website visitors. We also avoid processing criminal history data unless required. Please refrain from submitting any sensitive, special category or criminal data to us.

Children’s Privacy

Our services are not designed for or targeted toward children under age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected information of a child without proper consent, please notify us immediately so we can promptly remove the data.

International Data Transfers

We are based in the United States and the information we collect is stored and processed in United States or other countries where our partners and service providers maintain servers and facilities. If you live outside the U.S., please be aware your personal information may be transferred to, stored and processed in the U.S. where privacy laws may be less stringent. By using our services or providing any personal information to us, you consent to this transfer, storage and processing.

Changes To This Policy

We may update this policy periodically as our information practices evolve over time. If we make any material changes, we will notify you via email or place a prominent notice on our website. We encourage you to review this page periodically for the latest information on our privacy practices.

Contact Us

If you have any questions about this Privacy Policy or our information practices, please contact us:

By Email: [email protected]

By Phone: 1-800-123-4567

Conclusion

Protecting your personal information is extremely important to us at Wakeheart® Perfume, Candles. We hope this privacy policy demonstrates our commitment to safeguarding your data while providing the best possible service. Please contact us if you have any other questions!